Born in Puerto Rico, Pedro is a creative leader with over 20 years of experience and a relentless advocate of curiosity. As CCO, he believes that ideas never die, and that the truly great ones have the power to transform societies. Pedro’s creative philosophy is simple: be consistent at being different. It’s an attitude he’s brought to some of the world’s leading brands, helping them show up differently and achieve creative excellence.

His work has picked up metal at every major festival, Cannes, D&AD, One Show, Clios, and Effies, but what really drives him is seeing campaigns spark conversation everywhere from The NYT to ESPN and The Guardian. His additional accolades include, leading Dentsu to Top 10 at Cannes, was named a Top 20 global CCO by The Drum in 2024 and Adweek’s Creative 100. While these achievements are impressive, Pedro is most proud when his work shapes culture beyond the industry.

PEOPLE

For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome.

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