BEHR

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\    BEHRTHOVEN

Overview

BEHR BEHR BEHR BEHR

BEHR Paint is on a mission to cement their reputation as the go-to name for DIY projects of all sizes with the help of a little tune we all know - Beethoven’s 5th Symphony - in our campaign, “BEHRthoven."

Engaging the brand persona of ‘The Ultimate DIY Coach,’ the campaign unlocks a dynamic 360 moment for BEHR with :30 & :15 spots featuring relatable characters experiencing the woes of faded and scuffed colors in need of a refresh as a choir pops up with “BEHR BEHR BEHR BEHR,” inspiring them to get painting with BEHR.   

Are you ready to disrupt?

LET'S TALK

For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome. 

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