BEHR

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\    IT'S ALIVE

Overview

Where DIY Meets CGI Meets ASMR

While building BEHR's social presence for the past two years, we learned a thing or two. We learned that our fans are passionate about color, eat up ASMRs, and will hop into a unique take on something old. Using CGI and ASMR-inspired audio as a tool to drive recognition and engagement in the color-led mini series "It's Alive," we let these short and sweet visuals do all the talking and our community loved it. With over 16 million organic views and thousands of comments we were able to build and grow this through additional videos and trend pieces to continue the momentum. 

Are you ready to disrupt?

LET'S TALK

For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome. 

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