DIRECTV

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\    DAK X HOUSEWIVES

Overview

An Epic Matchup

The third installment of DIRECTV’s Get Your TV Together campaign brought together the worlds of The NFL and The Real Housewives franchise in an epic football matchup. The work features Quarterback Dak Prescott, Wide Receiver CeeDee Lamb and reality stars Teresa Giudice (RHONJ), Kyle Richards (RHOBH), and Kenya Moore (RHOA). The campaign brings together the best of live TV and on-demand content like we’ve never seen before. The full, 360 campaign encompasses traditional TV, robust social, digital, radio, and interactive AR games. Each element within the campaign ecosystem is designed to connect with fans in a new way to pay off the best of live and on-demand.

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LET'S TALK

For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome. 

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