DIRECTV

.

\    OVERLY DIRECT SPORTSPERSON

Overview

You're Watching Football Wrong 

In our campaign, "Overly Direct Sportsperson," we tapped football icon and tight end Travis Kelce to show that fans can watch football without compromise with DIRECTV. 

This campaign is all about not compromising. The series of spots gives the audience an insight into the trials and tribulations of those who HAVE compromised, and reveals to them how it can be better with DIRECTV. Now, with a focus on football fans and sports fans at large, the spots shed light on all the ways fans suffer through bad TV experiences, from being unable to find the game to dealing with irritating cable providers. In showcasing these scenarios, Kelce illustrates why DIRECTV is the right choice. 

The creative inspiration was bringing 'TV without compromise' to life via an uncompromsing tone through a character who borrows "directly" from the brand's name - for a campaign only DIRECTV could create. 

Are you ready to disrupt?

LET'S TALK

For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome. 

© TBWA. All rights reserved. TBWA and Disruption are registered trademarks of TBWA.