Jack in the Box

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\    DOGG
IN THA BOX

Overview

Two SoCal Legends Parnter on an Epic Late-night Munchie Meal (With a Twist) 

To celebrate Jack in the Box’s revamped late-night menu, we collaborated with Snoop Dogg to remind everyone that Jack and Snoop are the undisputed leaders in late night.

The duo introduced a limited time ‘Snoop’s Munchie Meal’ and the new ‘Build Your Own Munchie Meal’ menu to tell a story of two SoCal legends coming together to reclaim late night.  

The hero spot shows Jack lead Snoop from a different set to the Jack in the Box headquarters to lay out Snoop’s Munchie Meal and meet his very own intern (Miiiiatch). The additional films in the campaign feature a Snoop’s Munchie Meal brainstorm sesh with Jack and Snoop twinning from head to toe, a Snoop’s Munchie Meal unboxing, BTS outtakes and food-focused spots with Snoop VO. 

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For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome. 

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