Gatorade

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\    THE WAY TO BE GREAT

Overview

Fueling Greatness

In our campaign, "The Way to Be Great," we revived one of Gatorade's most iconic campaigns, "Be Like Mike," featuring GOATs like Michael Jordan, Serena Williams and Lionel Messie, alongside a new generation of sports greats like NBA star Jayson Tatum, MLB standout Bryce Harper, WNBA star Elena Delle Donne and Olympic gold medal winner Sydney McLaughlin. 

Narrated by legendary rapper Eminem, "The Way to Be Great" illustrates how Gatorade fuels greatness for athetes of all types. 

“The new campaign is all about putting a point down to broaden Gatorade, its relevance to multiple athletes in multiple spaces, and showcase that you don't have to be the most elite athlete, you don't have to put up the most points on the scoreboard, to be a great human, to be a great individual, to be a great at what you're doing,” said Anuj Bhasin, Gatorade's Chief Brand Officer.

Are you ready to disrupt?

LET'S TALK

For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome. 

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