Levi's

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\    THE
FLOOR IS
YOURS

Overview

A Campagin that Reinforces Progress Never Goes Out of Style

In our first campaign with the legacy denim lifestyle brand, "The Floor is Yours" draws inspiration from Levi's perspective on progress and aims to connect people both culturally and personally, blending dance and music to capture this essence. 

The anthem film uses dance choreographed by award-winning choreographer, Sherrie Silver, to represent taking action to break out from the usual. We see people stuck in a conventional still world... but one dares to move and break the mold. This ignites a chain reaction, encouraging others to do the same. 

As partners, we have a shared vision of creating ambitious work that shows up in culture. With storied reputations of producing iconic campaigns, we are committed to the pursuit of better and aim to reinforce the notion that progress never goes out of style. 

Are you ready to disrupt?

LET'S TALK

For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome. 

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