Jack in the Box

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\    THE RETURN OF MARK HAMILL

Overview

Jack’s Most Popular Former Employee

As fans of Jack in the Box know, the restaurant has a pattern of bringing back fan favorites for a limited time. In this campaign, founder and CEO Jack Box brings back 2 popular menu items, and, while he’s at it, his most popular former employee, Mark Hamill. As it turns out, Mark really did work the Jack in the Box drive-thru back in the 70’s. He was fired for using a crazy clown voice over the intercom (in hindsight, the galaxy was probably better off for it). In addition to putting Mark right back in the drive-thru window and letting him behave however he wanted with real, unsuspecting customers, we also put Jack and Mark together in TV spots, “behind the scenes” Tik Tok content and a printed comic book detailing their storied history.

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For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome. 

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