NEWS \ Creativity is Contagious. Unpacking Levi’s New Marketing Strategy With a new campaign, the first from CMO Kenny Mitchell, the denim giant is hoping consumers will change how they think about — and where they shop for — the brand. READ ON BUSINESS OF FASHION Tiffany & Co. Touts Its Legacy and Heritage in Artistic Campaign From Director Dan Tobin ‘With Love, Since 1837’ tells the origin story of several Tiffany jewelry pieces and reminds people of the brand’s history. READ ON ADAGE BEHR Paint's Latest Ad Is a Beethoven-inspired Earworm READ ON LBB Jack Box Goes Big Brother, Turns Haters Into Believers READ ON MUSE BY CLIO Steve Buscemi and Henry Winkler Star as Anxious Pigeons in New Campaign for DIRECTV READ ON ADAGE Representation Is Just The Start TBWA\Chiat\Day LA is creating space and shifting perceptions to create a more equal industry. READ ON ADFORUM Renato Fernandez: How AI Is Disrupting Our Industry, and What We Can Do About It READ ON AUTHORITY MAGAZINE The Title of Best Celebrity Meal Deal of 2023 Belongs to the “Dogg in Tha Box” Restaurant Takeover READ ON THE CUT Connections Role in Effectiveness With Stephanie Ehui, Head of Connections LISTEN AT ON STRATEGY SHOWCASE TBWA\CHIAT\DAY Appoints Its First-Ever US CEO Erin Riley previously served as CEO of TBWA\Chiat\Day Los Angeles READ ON ADAGE Chiat\Day LA Elevates Courtney Nelson To President Nelson assumes key leadership role focused on championing Disruption and pushing creative boundaries at TBWA\Chiat\Day LA. READ ON SHOTS Jennifer Coolidge Sits at the Center of the All New Campaign From TBWA/Chiat/Day, Los Angeles. LISTEN AT ON STRATEGY SHOWCASE Jack in the Box Cooks Up Horror Short For Halloween READ ON MARKETING DIVE Baseball GOATs Star in DirectTV ‘Ghostbusters’ Homage LISTEN AT SAVILLE PRODUCTIONS Jen Costello Elevated to Global Chief Strategy Officer, TBWA\Worldwide The appointment underlines TBWA’s belief in the power of disruptive strategy to build the world's most valuable brands. READ ON LBB Riley Is the Relatively Rare Senior Marketer With Both Client and Agency-Side Experience. Riley’s CV includes over 8 years at the top of the agency, client-side stints with both Gap and Cole Haan, and an earlier career spent with some of advertising’s most vaunted agency brands and the clients they represent. READ ON FORBES Jennifer Coolidge Talks 'Doing My Own Thing' in New Discover Commercial (Exclusive) READ ON POPCULTURE. Directv Gets Travis Kelce to Read Bedtime Stories to Soothe Your ‘Sunday Scaries’ READ ON ADAGE Renato Fernandez on Cultivating Worldwide Brands LISTEN AT SAVILLE PRODUCTIONS TBWA Aspires To Disruptive Design Iconic Agency Pursues Design At ‘Heart and Speed of Culture’ READ ON GRAPHIC DESIGN USA Kevin Bautista of TBWA\Chiat\Day LA Proves Relatability Is Essential to Connecting With Modern Parents READ ON ADFORUM Creativity Squared: Why a Good Strategy Is Imperative with Dez Marzette READ ON LBB 2 Minutes With ... House of Content Co-Hosts Janni, Melissa and Christine READ ON MUSE BY CLIO DIRECTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’ READ ON MARKETING DIVE Paint Brand Behr's Humorous Spot Saves You from 'Housebarassment' READ ON LBB Bossing It: Creating a Sense of Belonging for Team Members with Wayne Hempe READ ON LBB Sephora Taps TBWA\Chiat\Day LA The brand wants to set a beauty industry standard for inclusion. READ ON ADWEEK Bruno Regalo Elevated to Chief Design Officer of TBWA\Chiat\Day LA In addition to growing the agency’s design practice DxD, Regalo will steer TBWA\Worldwide’s design capability. READ ON SHOTS Jack in the Box Hires TBWA\Chiat\Day Los Angeles as Creative Agency of Record You don't know Jack—at least not the way you think you do. And that's why burger chain Jack in the Box has hired a new creative agency of record to modernize and redefine its longtime brand mascot, Jack Box. READ ON ADAGE